Email Campaign Sequence
Email #1
Subject: [GCM] Ch. 1 of 5: Don’t Build Your House Over A Sinkhole
Greg Corso Method: 5 Steps to Adding a Minimum of 5-10 New Closings a Month on Auto-Pilot Without Relying on Referrals or Repeat Business.
Welcome to your training!
Over the next five days you are going to learn how you can increase your commissions, get a steady stream of new clients and never have to rely on other people’s referrals again!
I’m very excited to share this with you because I know how hard it can be to suffer through the peaks and valleys of the mortgage industry.
You don’t deserve to live a life of uncertainty.
So without further ado, let’s get started.
Today, let’s talk about the importance of creating an infrastructure.
Yes, it takes time to do it, but once it’s done it allows you to focus on serving your clients.
It’s no different when you’re talking about creating your marketing strategy. You want a solid system in place that runs 24/7, even while you’re sleeping.
Wouldn’t it be amazing to wake up and see that you have several new prospect inquiries in your inbox? Imagine if that became the norm? So instead of chasing down business, business consistently came to you.
That’s why it’s so important to set up the skeleton of your marketing plan.
And once it’s set up, you can automate it and voila! You have a marketing machine from which to draw on for years.
Tomorrow, I’m going to let you in on a little-known secret that most marketing professionals aren’t aware of when it comes to marketing their business.
And believe me, if they knew what this tidbit of gold was they would be clamoring all over each other to get their hands on it.
But YOU are going to get it for free.
However, ONLY if you check your inbox tomorrow.
Talk to you then.
Greg
P.S.- Look for the subject line [GCM] Ch. 2 of 5: The Day I Almost Killed Someone
Email #2
[GCM] Ch. 2 of 5: The Day I Almost Killed Someone
The adrenaline surged through my veins as my eyeballs fought to reinsert themselves back into their sockets.
In front of me was a dark Chevy pickup truck sitting underneath a red light...with my 16 foot ladder sitting in their truck bed.
It flew off the top of my truck and literally landed two inches from their rear window. Had the ladder been any longer, or me going any faster, it would have careened through the window and decapitated at least one of the three people sitting in the cab.
All because I wasn’t paying attention.
Life can change in an instant when you aren’t focused on what you have to do to survive.
It’s no different when you’re trying to draw in new leads. Instead of casting a wide net and trying to grab anyone who gets caught in it, there’s a better way to expend less sweat equity and gain more qualified clients.
You need the right audience funneled into the right system in order to make them your clients. This isn’t done by “winging it” and it certainly isn’t done using old marketing methods.
This is the little-known secret that escapes most mortgage professors. In many ways the industry is still using marketing techniques from 30 years ago.
It’s a problem because you’re not dealing with only one generation anymore. You have millennials who are tech savvy and expect to be approached from the same vantage point that they spend their lives in which is entrenched in the modern age of communication.
What does this mean for you?
Well, the bottom line is that you have a choice to make.
Either get with the times and upgrade your game or get left behind while your competition is busy with YOUR clients.
Tomorrow I want to show you how you can side step the absolute anxiety of trying to juggle several marketing balls in the air all at once by adopting one very simple habit.
When you learn what it is, you’ll immediately get the implication of it and that’s when you will start feeling excited about how this whole process, once put together, will drastically change your marketing approach.
I’ll chat with you tomorrow.
Greg
P.S. Tomorrow’s subject line will be, [GCM] Ch. 3 of 5: The Breakthrough
Email #3
Subject Line: [GCM] Ch. 3 of 5: The Breakthrough
Welcome back!
Yesterday we spoke about how important it is to have crystal clear focus on your marketing strategy and how that focus should be in line with your target audience’s lifestyle.
Today I promised you I would tell you how one habit can change your marketing game overnight.
And here it is.
Once you have your infrastructure in place.
Once you have your focus targeted in on your exact dream clients.
You have to boil the process down to the least amount of steps.
What does that mean?
When you have an efficient system, a way that yields the shortest distance between two points, you can eliminate those stressors which up to now have consumed you.
Analysis paralysis - What happens to you when you don’t know what to do, or when there are too many options but you aren’t sure which is the best to follow.
Procrastination- When you know what you should do but it’s too painful to think about actually doing it...so you don’t.
Instead, when you have a clear action plan with a finite number of steps to take, it allows you to release the anxiety and the pain of marketing your business.
You are now free to feel safe and comfortable knowing that your marketing strategy is getting results and you can confidently focus on your clients.
So the trick is to boil it down to the least amount of steps.
Now, what happens after that?
You’ll have to tune in tomorrow to find out.
(I promise you’re going to LOVE the answer.)
Talk to you then,
Greg
P.S.- Look for tomorrow’s subject line: [GCM] Ch. 4 of 5: “ _______ Trumps Determination” - Can You Guess What It Is?
Email #4
Subject Line: [GCM] Ch. 4 of 5: “ _______ Trumps Determination” - Can You Guess What It Is?
Before we go on, let’s recap:
So far we’ve talked about creating an infrastructure to build your marketing strategy around.
We spoke about the importance of having laser focus in order to drive your dream clients to your business so that you can boil it down to the least amount of steps.
And when we have those steps identified we can take the next step.
That next step is…..(drumroll)
AUTOMATION!
Yup! “Automation Trumps Determination!”
We’re going to automate your marketing campaign so that you can get back to the business of serving your clients.
We’re going to create a system of incoming leads that pour in like a fractured pipe in a cotton candy factory!
The goal is to absolutely, positively DOMINATE your commissions, TAKE CONTROL of your lead generation and NEVER DEPEND ON THE KINDNESS OF REFERRALS OR REPEAT BUSINESS AGAIN!
Instead, they can be icing on your already very big cake.
But here’s the catch.
You can’t have a successful automation system without one very important ingredient.
That ingredient is what we will be discussing in our last training day tomorrow. It’s the MOST critical component so make sure you check your inbox for the email.
Greg
P.S.- Tomorrow’s subject line will read: [GCM] Ch. 5 of 5: Last Call
Email #5
Subject Line: [GCM] Ch. 5 of 5: Last Call
We’ve reached the last day of our training and now that you know how important it is to have a reliable infrastructure, focus on one marketing goal, boiling it down to the least amount of steps and automating most of it, it’s time to teach you the last (and most important) part.
Picking the right technology.
This can be difficult. Not because it’s hard but because you’ve been online long enough to see that everyone is pitching some sort of strategy guaranteeing you results.
In order for you to be sure that you’re getting a marketing strategy that works, you need to keep the following questions in mind:
Is it the MOST efficient use of my time and money?
Is the funnel simplified and easy to set up and run?
Am I investing in a proven system that works?
Will I have access to ongoing support and maintenance?
If you can answer yes to all of these questions, chances are you have a system worth investing in.
Now, let me explain to you why I’ve just spent the past 5 days with you talking about all these factors.
The more educated you are about your business marketing needs, the more clarity you have when evaluating the best system for you.
We offer a proven, done-for-you system which answers YES to all of these questions.
Our outbound, ideal-client focused marketing program allows you to generate consistent, qualified leads on autopilot so you can close 5-10 new loans per month while adding five figures per month to your income!
Our 3-step system has been boiled down to the least amount of steps that allows you to only have to focus on and worry about serving your clients and getting deals closed so you can have more freedom and earn more money.
The ENTIRE marketing funnel is automatically set up for you so you can carry on where you’re an expert...closing loans!
This lead-generating funnel is proven to work time and time again, with thousands using it every month. And as a result, they’ve had more time to focus on clients and other things while earning more money every month.
We can give you similar results with our proven lead-generating funnel and have it up and running within hours, so you can get more leads next week and close 5-10 new loans next month!
Yes, you’ll have access to ongoing support and maintenance, if you choose to work with us.
The only question left to ask yourself is….how soon do you want to get started?
Allow me to tempt you...
If you haven’t already ordered your outbound marketing funnel to be installed by us, I’d like to offer you an incentive.
An ‘ethical bribe’ if you will.
We’ll take $500 off your first month of FB Ad Management. But to take advantage of this discount, I need you to order your funnel TODAY.
If you reach out tomorrow, it’ll be too late and you’ll lose the $500 discount on the first month’s service.
Click the link now to create your account and we’ll get you set up right away along with the discount.
[Insert Link to CheckOut Page]
Thanks,
Greg
