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Amber J. Craft- Author

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I Made a Plan to Fix My Life

Truth Mercenary

This week, I decided I was going to get my life together. Not in the dramatic, buy-a-new-planner-and-become-a-completely-different-person-by-Monday kind of way. I was being reasonable about it. Mature, even. The sort of woman who has finally[…]

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You Have a Complicated Relationship With Your Own Good Ideas

Truth Mercenary

I have a complicated relationship with my own good ideas. We get along beautifully in the beginning. My brain produces something brilliant, I get excited, and for a few glorious moments, I feel like the[…]

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Sometimes we’re so desperate to make something uncomfortable go away that we’ll keep doing that very thing, making it worse.

Truth Mercenary

Gracie Lou has a problem. Actually, she has several, but the one currently running her life is Atopic Dermatitis. She’s been to the vet. She’s on medication. Her underbelly is healing nicely. We’re making progress.[…]

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Something Happened at a Gainesville Car Dealership

Truth Mercenary

For twenty years, I had prepared her for the moment the world came for her. I just didn’t expect to be there when it happened.

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The Books Are Waiting for Me to Get My Sh*t Together

Truth Mercenary

There are books all over my house. Not in a charming, intellectual, Look at me, I own a chaise lounge and understand French cinema sort of way. They’re just… everywhere. Books on shelves. Books on[…]

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Trigger Check: The Moment Nobody Sees

Trigger Discipline

Nobody talks about the quiet moments. The ones where nobody is watching. The ones where there is no applause, no camera, no award ceremony, no one standing there saying, “That right there? That was character.”[…]

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Interstate Theology

Truth Mercenary

The day a thunderstorm, an exploding transformer, and my own fear taught me the most important lesson about courage—and writing.

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Hot Doctor Syndrome and the Collapse of Dignity

Truth Mercenary

Nothing prepares you for realizing your worst vulnerability also has excellent bone structure.

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The Customer Isn’t Confused. Your Message Is Missing in Action.

Message Mastery Mercenary

If you have to chase attention, you don’t have a marketing problem—you have a translation problem. Let’s get something out of the way immediately. Your audience is not “hard to reach.” They’re not hiding. They’re[…]

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Peace Doesn’t Come From Knowing

Truth Mercenary

It comes from no longer demanding certainty before you’re willing to live.

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