Which statement would compel you to stop scrolling and pay attention?
Example #1:
โAre you struggling to lose weight?
ORโฆ.
Example #2:
โHeyโฆ. you DO realize that your habitual, self-deluded attempts to dig out your cotton candy blouse from in between your tummy fat folds and down over your rear so you can pretend that nobody notices how big itโs gotten is an exercise in futility, donโt you?โ
Can we agree that the second example is a lot more polarizing?
It highlights a particular behavior associated with being overweight and even goes so far as to call out the insecurity of that person.
But before you leave hate comments telling me how โharshโ that sounds, allow me to say this--
IT NEEDS TO BE.
For the right audience, that is.
For the clients you want, they know they already have a problem they need solved.
No, youโre not fat-shaming them.
You are calling out a problem they know they have.
And for the RIGHT audience, they love that โcall-it-as-you-see-itโ attitude you possess.
They want to know that YOU know how it feels.
In fact, they need to know that you can empathize BEFORE they will listen to your solution.
You need to be able to paint a picture for people and show them that you know their pain (It also helps if youโve been where they are now).
And the clients YOU want?
Are the first ones to be self-accountable.
They just lack the leadership, which for their personality-type is the make-or-breaking point as to whether or not they follow through.
They need to be part of a cause greater than themselves.
Thatโs where you come in.
And give them that cause.
But first, they're not going to care about what you have to say until you can identify that you understand their pain.
SO HERE'S HOW YOU DO IT:
๐ฏ๐ฏGet to the reason behind their reason. What are they REALLY saying when they say they want to lose weight?
๐ฏ๐ฏDraw from your own experiences. How and why did you want to lose weight?
๐ฏ๐ฏRelate this feeling to a solution you have for them- but only AFTER youโve opened their skull and trudged around in your steel-toe boots for awhile. They have to have the thought pop up in their head, โsheโs talking to me!!โ
Spend MORE time articulating how your audience FEELS before you start trying to talk to them.
Thatโs why creating content is EVERYTHING when trying to attract the right clients.
Now go and try it.
Comment below to tell me how it went.
I guarantee you're going to get a lot more responses then you've been getting.
And don't be afraid to get assertive with this.
People are waiting for you to step up and show them that you're different from everybody else.