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Amber J. Craft

Category: Message Mercenary

Every mission has a truth worth fighting for. And when people finally understand the truth, they act. Helping mission-driven organizations communicate the truth that inspires people to act.✒️💪

The Moment I Realized I Would NEVER Rely Solely on An Employer Again

Blogs

It was five days before Christmas and I was laid off— for the second time in a couple months. I was working as a paralegal in Tampa. FIVE DAYS before Christmas. It was just my[…]

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HOW TO CONDITION YOUR AUDIENCE TO SALIVATE WHEN YOU RING THAT DINNER BELL, PAVLOV

Blogs

You know how there’s that one femme fatale whose emails you can’t wait to get each week because her voice is so on point with what your soul wants to say but can’t find the[…]

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5 STEPS TO PISS OFF, OFFEND, AND TRIGGER YOUR WAY INTO ATTRACTING MORE DREAM CLIENTS.

Blogs

You know that rage-y, frustrated feeling you get when you want to bust out, scream, raise your fist in the air and shake some sense into your prospects? But instead, you play the game. You[…]

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HERE’S ONE OF THE SUPER SECRET TOOLS I USE TO HELP ME WRITE PERSONALITY-BASED MARKETING CONTENT

Blogs

Remember, this is just a tool but it’s a HUGE leg-up! So you know how you take one of those personality quizzes? And then you’re simultaneously delighted and creeped out because it’s eerily accurate? That’s[…]

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I FEEL LIKE I’M INSANE. (And maybe I am- same therapy sesh/different day)

Blogs

Before I ask my questions, I want to emphasize that I’m sincerely asking. Not being snarky or condescending. I REALLY want some insight and hope someone can give it. Ready? 1. WHY IS NO ONE[…]

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Jumping OFF The Hamster Wheel Forever

Blogs

Let me guess… You’re trapped in a cycle of hamster wheel marketing? Starting out strong, showing up at first, but then turning tail and running because you’re afraid of what people are going to say[…]

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Permission Not to Give A Sh*t What Anyone Thinks About You

Blogs

No one is above internalizing criticism (we all do it) We are created to fellowship and therefore are always gauging where we stand in society. But what happens when society no longer lines up with[…]

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Don’t EVER Let Anyone Run Over You

Blogs

Don’t ever let anyone f*cking run you over. Not your kids. Not your spouse. Not your co-workers. Not your mother (or mother-in-law). No one has permission to steal your energy. They don’t have the authorization[…]

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These Entrepreneur-types Suck.

Blogs

Dear crusty, rigid, scared, lemming-type entrepreneurs, Those who follow the herd. Do what everybody else is doing. Terrified to stand out lest ye be heckled. Please God, unfollow me. Now. Most of you are cowards.[…]

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How to Write 10,000 Words Per Day (Without Burnout)

Blogs

I’m going to tell you how to write 10k words per day consistently without burning out, finger cramps, or muscle spasms. First, you need to understand something. I can give you the answer, but… #1:[…]

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