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Amber J. Craft

Category: Message Mercenary

Every mission has a truth worth fighting for. And when people finally understand the truth, they act. Helping mission-driven organizations communicate the truth that inspires people to act.✒️💪

THEY BUILT AN UNDERGROUND PUBLISHING HOUSE WITH A TYPEWRITER. WHAT’S YOUR EXCUSE?

Message Mercenary

Before you condemn writers for using new tools, take a history lesson from the people who refused to let someone else control the distribution of their words.

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AMAZON WANTS ME TO SET MY TREADMILL ON FIRE. YOUR WRITING FRAMEWORK MIGHT BE NEXT.

Message Mercenary

What a defective piece of exercise equipment taught me about building a writing foundation before you end up flat on your back wondering what the hell just happened.

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You Can’t Judge A Tool By The Worst Work Somebody Produces with It.

Message Mercenary

Apparently, We’ve Decided Bad Writing Is Acceptable Until Someone Uses AI to Produce It. Then It’s a Moral Emergency. AI didn’t invent mediocre writing. It just gave mediocrity a faster production schedule.

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The Customer Isn’t Confused. Your Message Is Missing in Action.

Message Mercenary

If you have to chase attention, you don’t have a marketing problem—you have a translation problem. Let’s get something out of the way immediately. Your audience is not “hard to reach.” They’re not hiding. They’re[…]

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Dear Business Owners…People Don’t Care About Your Offer. They Care About Their Escape

Message Mercenary

If your message starts with you, you’ve already lost them—because attention belongs to the person trying to survive their own life, not your pitch.

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The Moment I Realized I Would NEVER Rely Solely on An Employer Again

Message Mercenary

I needed a wake up call with teeth- and I got it

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Confidently Incorrect and Fully Committed

Message Mercenary

A survival guide for anyone bold enough to try, fail, and keep their chin up anyway

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Everything’s Your Fault. And That Makes You The Most Powerful Person In The Room

Message Mercenary

Here’s why…

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They Thought They Were Marketing… and That Was the Problem

Message Mercenary

I don’t cast my pearls to swine, I don’t suffer fools, and there’s no amount of money that will ever compel me to beg anyone to make THEM money.

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Why the most persuasive people never seem like they’re trying

Message Mercenary

There’s a particular feeling you get when someone is trying to persuade you.

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