Okay, so you’re no Chuck Norris.
You’ve never picked oranges from an apple tree...and made the best lemonade you’ve ever tasted.🍊🍋🍎
You’ve never caught all the Pokemon from a landline. ☎
You’ve never set fire to ants with a magnifying glass...at night. 🐜🔍🔎
And you’ve certainly never had a cameo in all the Star Wars films….as the Force.💫
Chuck’s got SKILLS, amiright?
But you’ve got skills, too. You just need a killer copywriting strategy to draw attention to your offer, force a brain pattern interrupt in your audience and magnetize them into reading every single line of your message, so your clients start seeing you as the “Chuck Norris” of your industry.
And that STARTS with learning how to create personality copy that CONVERTS.📝
📝THE ONLY WAY CHUCK NORRIS WOULD WRITE COPY (AS IF THERE’S ANY OTHER WAY) :🥋✒
😲😮😯🙀 SHOCK AND AWE THEM WITH THE ELEMENT OF SURPRISE. 🙀😯😮😲
If you want to get the eyes to your product or service, you have to interrupt the brain pattern of your audience. They’re scrolling at an astronomical rate of speed. The brain tries to find common patterns and then fills in those gaps. If your copy looks like everybody else’s people are going to scroll past it. 🧠
BUT… if you find creative ways to get your message across, either with story or anecdotes, or an emotionally gripping tale, (or in Chuck’s case, riveting high kicks in inexplicably flexible Levi’s) they’re going to stop and pay attention. 👖👖
How do you do that?
Start by slowing down. Go into detail about your ideas. Stop using words that summarize things. Set the scene, describe the atmosphere and environment of what you’re trying to convey. Make them FEEL something through your words.
🎨🖌🖼 PAINT A PICTURE WITH WORDS…..IN BLOOD AND BROKEN TEARS.🅰🆎🅾
Chuck would never dream of allowing a bad guy get away. And you shouldn’t allow your audience to scroll past without experiencing an emotional journey of some kind. That can include a variety of emotions- happiness, anger, confusion, empathy.😁😭😡😖
Take the time to describe what that journey looks like. Engage the senses and emotions of that picture. Convey the feeling they would have if they were standing there in person. And if they’re about to lay a finger on that mouse, yank them back by the tag of their Walmart polo and throw another visual journey in their face.
🧔👆☝👈👉 POINT OUT THE OBVIOUS (AND THEN ROUNDHOUSE KICK THEM IN THE FACE WITH IT)👉👈☝🧔
Take any common word and say what it really is instead. For example, you could say…
I took my dog for a walk.🐶🐕🐩
OR….you could say-
I took my short-legged crap creator for a walk.💩💩💩
See how that works? Here’s another one…
I washed my hair….. OR….. I lathered synthetic bubbles into the dead follicles growing out of my skull. 💇♀️💈
💪💪🔫🔫 EXAGGERATE ALL THINGS BICEPS AND CHROME STEEL EQUALIZERS🔫💪🔫
Hyperbole could very well be God’s gift to great personality writing. When done correctly, it can have your audience rolling with laughter, or vomiting with disgust (depending on how you use your power - for good or evil). Here’s an example…
I’m so mad I could scream….. Becomes…….
I’m levitating 20 feet in the sky with rage and in two seconds I’m going to release an ear-piercing call to summon all things Punisher to dole out some good old fashioned vigilante justice. 😡😡😡
👊👊👊 DISTRACT THEM WITH A SEEMINGLY UNRELATED MONOLOGUE AND THEN METAPHORICALLY THROAT PUNCH THEM INTO SUBMISSION👊👊👊
Think outside your context or industry. This means that if you’re talking about how lousy it is to wake up with dark circles under your eyes, then think about other things that may be dark or circles, or both.
What other unrelated things could you use to compare with your subject to help the reader paint that picture of the scene unfolding in their head?🕶
So I hope you see what I’m driving at here. Chuck Norris is anything but quiet. You know it when he’s coming around the corner lathered up in baby oil and patriotism. And that’s what you should be for your audience-- a loud, in your face reminder that they don’t have to settle for an ordinary experience (baby oil is optional).🧔💪💪💪💪
When they decide to hire you or buy your products, they should know they’re going to go on an exciting journey, too.
Hope this helps!
Flaming orange locks and blue denim for all!
Chuck sends his regards.